Turn Enterprise Traction Into Predictable Growth
Advisory and hands-on leadership for investor-backed B2B technology companiesĀ from $10M to $100M ARR that need stronger conversion, clearer GTM motions, and more predictable growth.
I help CEOs, revenue leaders, and investors diagnose why growth is underperforming, redesign the commercial system, andĀ put the changes into practice.
Situations That Trigger A Call
Enterprise traction is not converting
Pipeline exists, but revenue isn't keeping pace with potential
The GTM Model No Longer Fits
Market, motion, or model shifts require a new operating system.
Leadership Bandwidth Is The Bottleneck
Critical transitions demand experienced, hands-on leadership.
25+
Years of Experience
80+
Growth Companies
800+
Participants Taught
425+
Frontline Managers Coached
$507M
Global Business Lead
Acquisition &
IPO Experience
How I Help
GTM Diagnostic
Uncover what's driving (or blocking) growth with a data-informed, executive-level assessment.
Transformation Project
Redesign your GTM strategy, operating model, and commercial system for scalable growth.
Fractional / Interim Leadership
Embed senior leadership to accelerate execution and strengthen team performance.
Investor / Portfolio Advisory
Help portfolio companies remove growth constraints and maximize enterprise value.
Recent Impact
CASE STUDY
AI-Enabled HealthcareĀ
U.S. Enterprise GTM Redesign for AI-Enabled Healthcare
- Diagnosed the U.S. commercial motion and defined a weighted ICP and account tiers
- Built 5 buying-team personas and SPICED qualification questions
- Designed and activated a 7-stage sales process, CRM requirements, playbook, training, coaching, and deal-risk cadence
CASE STUDY
Series B Healthcare SaaS
Revenue Stabilization and Win-Rate Improvement
- Win rate improved from ~8% to 16%
- Led a 15-person revenue team
- Strongest quarter of the fiscal year
CASE STUDY
Global Enterprise SaaS
Enterprise Sales Transformation at Scale
- Primary architect of the redesigned sales process and opportunity playbook
- Embedded SPICED into CRM stages, exit criteria, and manager inspection
- Supported activation across 700+ sellers
Applied AI for Better Revenue Decisions
AI-enabled GTM & presales research
Faster, deeper insights on accounts, personas, and competitive dynamics.
Probability and scenario analysis for revenue targets
Better forecasts and decision-making with data-informed models.
Applied generative AI for research, segmentation, and executive briefings
Clearer narratives and more impactful stakeholder alignment.
Why John
I bring more than 25 years of experience leading, diagnosing, and redesigning go-to-market organizations across startups, growth companies, and global technology businesses.
My background includes 10 years exceeding quota at Microsoft, leadership of a $507M global business, hands-on operating roles through acquisition and IPO-year growth, and advisory work with more than 80 companies.
What makes my work different is that I don't stop at strategy.Ā I help leadership teams turn diagnosis into a redesigned commercial system, stronger management discipline, better execution, and measurable improvement.
I also bring a modern operating perspective through Revenue Architecture, AI-supported probability and scenario analysis, and research on how AI is changing presales and technical selling.
John's LinkedIn Profile >>
Note sure what kind of help you need?
A short conversation can usually determine whether the primary issue is strategy, execution, leadership, or the operating system connecting them.
