Turn Enterprise Traction Into Predictable Growth
GTM Advisory for investor-backed B2B tech companies. Sales leadership coaching for revenue leaders and founders.
Diagnose the constraint.
Redesign the system.
Strengthen the leader.
Put the changes into practice.
Situations That Trigger A Call
Enterprise traction is not converting
Pipeline exists, but revenue isn't keeping pace withĀ the opportunity
The GTM Model No Longer Fits
Market, motion, or operating model needs to evolve for the next stage of growth
Struggling Sales Leadership
The leader is wrestling with team performance, pipeline and deal inspection, forecast discipline, accountability, or difficult people decisions
Founder-Led Sales Must Evolve
The founder can still sell, but the company needs a repeatable sales motion that no longer depends on them
25+
Years of Experience
80+
Growth Companies
800+
Participants Taught
425+
Frontline Managers Coached
$507M
Global Business Lead
Acquisition &
IPO Experience
How I Help The Business
GTM Diagnostic
Uncover what's driving (or blocking) growth with a data-informed, executive-level assessment.
Transformation Project
Redesign your GTM strategy, operating model, and commercial system for scalable growth.
Fractional / Interim Leadership
Embed senior leadership to accelerate execution and strengthen team performance.
Investor / Portfolio Advisory
Help portfolio companies remove growth constraints and maximize enterprise value.
How I Help The Leader
Team Development
Coach managers and sellers more effectively and raise team leadership quality
Recent Impact
SELECTED ENGAGEMENT
AI-Enabled HealthcareĀ
Enterprise GTM Redesign + Leadership Coaching
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Co-developed enterprise GTM strategy, including market segmentation, ICP, and account prioritization
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Led buyer-persona, qualification, enterprise sales-process, and field-playbook development
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Designed sales operating practices and CRM workflow requirements; led training and live-deal coaching
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Coached sales leadership on operating cadence, deal inspection, accountability, and team development
SELECTED ENGAGEMENT
Series B Healthcare SaaS
Revenue Stabilization and Win-Rate Improvement
- Win rate improved from ~8% to 16%
- Led a 15-person revenue team
- Strongest quarter of the fiscal year
SELECTED ENGAGEMENT
Global Enterprise SaaS
Enterprise Sales Transformation at Scale
- Primary architect of the redesigned sales process and opportunity playbook
- Embedded SPICED into CRM stages, exit criteria, and manager inspection
- Supported activation across 700+ sellers
Applied AI for Better Revenue Decisions
AI-enabled GTM & presales research
Faster, deeper insights on accounts, personas, and competitive dynamics.
Probability and scenario analysis for revenue targets
Better forecasts and decision-making with data-informed models.
Applied generative AI for research, segmentation, and executive briefings
Clearer narratives and more impactful stakeholder alignment.
Why John
I bring more than 25 years of experience leading, diagnosing, and redesigning go-to-market organizations across startups, growth companies, and global technology businesses.
My background includes 10 years exceeding quota at Microsoft, leadership of a $507M global business, hands-on operating roles through acquisition and IPO-year growth, and advisory work with more than 80 companies.
What makes my work different is that I don't stop at strategy.Ā I help leadership teams turn diagnosis into a redesigned commercial system, stronger management discipline, better execution, and measurable improvement.
For founders and sales leaders, that work also includes coaching on operating rhythm, deal inspection, accountability, manager development, and executive communication.
I also bring a modern operating perspective through Revenue Architecture, AI-supported probability and scenario analysis, and research on how AI is changing presales and technical selling.
John's LinkedIn Profile >>
Not sure what kind of help you need?
A short conversation can usually determine whether the primary issue is strategy, execution, leadership, or the operating system connecting them.
